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Vivek-Mervin & their new venture

After the success of their single track Orasaadha, music director duo Vivek-Mervin are back with another number Gaandu Kannamma, which is all set to release this Friday. The single track album, the lyrics for which have been penned by Ku Karthik, is being released by Sony Music.

Speaking to media persons, Vivek and Mervin said, 'In 2018, when we did Orasaadha, we did not know how big the market for independent music was. When we did Orasaadha, we were hoping to get one million streams which itself was a big thing. However, Orasaadha fetched an impressive 90 million streams in YouTube itself. Overall, it fetched 150 million streams.

'A single track from an independent album fetching that many number of streams is a big feat. We realised that people will acknowledge and celebrate quality stuff, irrespective of the medium it appears on. After Orasaadha's success, we intend to do a single every year.'

'This track, Gaandu Kannamma, just like our previous track Orasaadha, is a single album. It has love in it but also, there's a funny take to it. Apart from us, a couple appears in the song, which has been directed by Amith Krishnan. Both of us have sung this fun-filled number which was shot in Bangkok,' the music director duo said.

   

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