of Madras A R Rahman has composed the jingle of the
latest video ad for Airtel 3G service in India being
launched by the end of this year.
The ad features a street-dancer on a walkway very
much like any city in the industrialized world
dancing to a foot-tapping ad song, and a smart phone
device at the end. The references in the ad to "Hamari
Duniya" (ie our world) is a bit disconnected from
the context of an Indian ad for a service in India.
Rahman is busy globe-trotting. He is performing
world tours, composing music for a couple of
Hollywood movies besides his commitments with