Rahman at it again

Mozart of Madras A R Rahman has composed the jingle of the latest video ad for Airtel 3G service in India being launched by the end of this year.

The ad features a street-dancer on a walkway very much like any city in the industrialized world dancing to a foot-tapping ad song, and a smart phone device at the end. The references in the ad to "Hamari Duniya" (ie our world) is a bit disconnected from the context of an Indian ad for a service in India.

Rahman is busy globe-trotting. He is performing world tours, composing music for a couple of Hollywood movies besides his commitments with charity works.

More News